Talk:Television advertisement
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[edit] Commercials form a proper subset of the set of advertisements
This article needs rewording. Careful use of the words "advertisement" and "commercial" is required. A commercial involves, by definition, commerce; an advertisement can be for a non-commercial purpose. Please let us use proper wording. Alfred Legrand 20:30, 26 September 2006 (UTC)
- I have replaced "commercial" with "advertisement" throughout the article. I have left the word "commercial" as it is when it is used as an adjective to describe commerce - for example "commercial TV channels". I hope that the article is now a bit more clear. EuroSong talk 23:55, 5 December 2006 (UTC)
[edit] "Commercials are small snippets of film that occur periodically during a television program.
Commercials are usually paid for by a corporation to sell a product. In North America, commercials are usually presented every 10 or 15 minutes during a television show. A commercial usually lasts 30 seconds and an entire commercial break is usually 2.5 to 5 minutes in length.
The SuperBowl is famous for its expensive commercials because it garners such high ratings. Another variant of commercials which are shown late at night are infomercials."
This text will eventually be inserted into the entry for TV commercials. -- Modemac
Should there be anything about the way TV commercials are actually produced, the science behind them etc? (IP 86.137.169.123)
- Well, the production techniques are the same as for any film and video, and the specific "science" of commercials has mostly to do with audience reactions. Wikilinks, somebody? --Janke | Talk 21:56, 17 December 2005 (UTC)
[edit] Japan
I removed the entry about 15 second commercials in Japan - that is not unique. If the (anon) editor meant 15 second commercial breaks, that should have been stated. --Janke | Talk 10:20, 27 November 2005 (UTC)
[edit] Spot advertising / Sponsorship
Most commercials are produced by an outside advertising agency and airtime is purchased from a television channel or network in exchange for sponsorship of its programming.
This is confusing spot advertising with sponsorship. Removed last seven words. -- Picapica 13:37, 4 June 2006 (UTC)
[edit] Sentence to broad
"The effect of television commercials upon the viewing public has been so successful and so pervasive that it is considered impossible for a politician to wage a successful election campaign, in the United States, without airing a good television commercial." This is only true on the most well known offices (President/ US Senator/Governor) Some US Congressional Districts are drawn such that Television Ads are a waste of money because the population of the district is too low a percentage of all TV markets in the district. (TN Congressional District #4 between 1992 and 2000 is a prime example.) It's also unusual for a state legislative election to have a radio commerical let alone a tv commercial. Jon
[edit] Sentence needs reworked; has assumptions
"In other words, over the course of 10 hours, American viewers will see approximately an hour and a half more commercials than they did in the sixties." That assums that the commerical is actually watched; many viewers will use the facilties / go to the fridge / read a few pages in a book / otherwise zone out for a few minutes during the commericals. Jon 14:46, 5 June 2006 (UTC)
[edit] Rename to "Television advertisement"
This is, after all, what it is. If you look up "commercial" you find, after the older, reasonable meanings, the new 20th-century meaning with the definition "Commercial: An advertisement broadcast on radio or television." —Centrx→talk 02:14, 16 June 2006 (UTC)
- I agree, after all 'Television Advert' is a much more self-explanitory name since 'commercial' has many meanings throughout the english speaking world, two other deifnitions of commercial are 'concerned with or engaged in commerce' or 'making or intended to make a profit.'[1] -Aled D 13:44, 17 June 2006 (UTC)
Actually, I did it too soon. After looking through the redirects, I think "Television advertising" would be a better name, as this is encyclopedic topic. This is not a simple definition of what a "television advertisement" is, but about television advertising in general. Britannica, for example, has a general article "Advertising". —Centrx→talk • 02:16, 17 July 2006 (UTC)
- There are many countries where those same ads are shown in movie theatres as well (=not TV). If there is a more generic term (like "advertisting spot"), maybe we should move the article there. Peter S. 12:19, 21 July 2006 (UTC)
[edit] Future of Television Advertisment
I noticed that this section is noted as a stub. I am considering adding note on the 'red button' logos which appear on much of the UK digital satellite and terrestrial programming. This is where a logo is placed in the top right of the screen urging the user to press the red button, which normally brings up a screen advertising a product or channel feature. There has been an explosion of this advertising in recent years. Should I add this information to the section or even add a section dedicated to it? Let me know. c-bro 19:02, 13 August 2006 (UTC)C-bro
[edit] New Resource for UK TV commercials
As I'm the site's owner, I don't think it would be right for me to add this directly to Wikipedia, but it may be that someone else will see this and (objectively) feel that tellyAds.com might be worth adding as an external link on the main page. We're filling it up, on a daily basis, with all current TV ads in the UK. It's free to use, and presents ads in Flash video format (like YouTube). There's also a daily top twenty of most-viewed ads, and a weekly one too: www.tellyads.com Tellyads 06:45, 11 October 2006 (UTC)
[edit] Commercials in Spain
As a suggestion, I think it would be useful to include the fact that in Spain, TV advertisements are exceedingly long, up to 30+ mins, but appear less frequently than other countries like the UK. Chris Buttigieg 19:28, 17 December 2006 (UTC)
- The US gets them two by two, too damn many of them and too damn stupid. 65.173.105.125 01:51, 12 March 2007 (UTC)
[edit] Stupidity
The latest trend in advertisement is to be as idiotic as possible. Seen the recent Pizza Hut Commercials ? Now THATS stupidity in action. 65.163.112.107 07:08, 11 March 2007 (UTC)
- The adverts are aimed at a clientele that has the IQ of a ground hugging mushroom's height from the ground. 65.163.112.107 07:10, 11 March 2007 (UTC)
