Teikei

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Teikei is a system of community-supported agriculture in Japan, where consumers purchase food directly from farmers. Teikei is closely associated with small-scale, local, organic farming, and volunteer-based, non-profit partnerships between producers and consumers. Millions of Japanese consumers participate in teikei. It is widely cited as the origin of community-supported agriculture around the world.

While there is some disagreement as to the "first" teikei group, the concept can be traced back to the mid-1960s, when a group of Japanese women banded together to purchase fresh milk. A general movement towards consumer-farmer partnerships in Japan in the late 1960s and early 1970s was driven by environmental concerns and distrust of the quality of food in the conventional food system.

One of the founding teikei groups, the Japan Organic Agriculture Association (JOAA), founded in 1971, describes teikei as "an idea to create an alternative distribution system, not depending on the conventional market. Though the forms of teikei vary, it is basically a direct distribution system. To carry it out, the producer(s) and the consumer(s) have talks and contact to deepen their mutual understanding: both of them provide labor and capital to support their own delivery system.... Teikei is not only a practical idea but also a dynamic philosophy to make people think of a better way of life either as a producer or as a consumer through their interaction."[1]

Teikei in Japanese means "cooperation", "joint business", or "link-up". In reference to CSA, it is commonly translated as "food with the farmer's face on it".

[edit] Teikei abroad

While it is not clear where the earliest example of teikei was implemented in the United States, there have been a few examples of CSA programs that have followed the Japanese model closely in the U.S.. The system is valued for its ability to make small-scale agriculture more economically viable and give more control to consumers over the food they consume. CSA has also enjoyed the benefit of gaining popularity through the booming Organic Farming movement in the United States that experienced rapid and growth in the late '90s and early '00s, leading to the establishment of organic produce in mainstream retail sales.