Taverniti So Jeans

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Taverniti So Jeans is a sportswear collection from Jimmy Taverniti, who also sells Taverniti Couture. Known for his garment-dying and stonewashing techniques. Taverniti, has focused on jeans, T-shirts, sweatshirts, sweatpants ans stretch silk tops. The denim banks on its vintage appeal , weather it's the baggy, masculine pants, the trouser or the skinny "Marilyn" jeans.

In 2004, Jimmy Taverniti and his old friend Paul Guez (founder of Sasson Jeans) joined forces to launch 'Taverniti So Jeans'.Having such a great infrastructure, Jimmy Taverniti and Paul Guez’s team, including Gregory Abbou, developed new wash treatments and fits, using premium denim as well as other fabrications from USA, Japan and Europe.

Celebrities that wear Taverniti So Jeans: Paris Hilton, Enrique Iglesias, Sean Paul, Mena Suvari


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