Target (magazine)

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Target Magazine was a popular Indian children's magazine that was published monthly in English from 1980 to 1995.[1] Rosalind Wilson (1942-1992), a British expat educationist settled in Mumbai was, its Founder-Editor. Target was owned by the India Today Group. After its Rosalind Wilson's death in 1992, the magazine continued to be a success with its set formula of stories and animation. However, in a move to target a larger agegroup, India Today Group wound up Target to start Teens Today magazine. This move was a failure, because, with its orientation on fashion and urban life, Teens Today did not have the wide appeal of the unpretentious Target. [2]

[edit] Features

Target magazine featured a mix of reader contributions, stories from regular writers, make-n-do pages and several popular comic strips. Its outstanding production values as well as quality of animations and writers made it stand out from contemporary Indian magazines like Tinkle, Champak and Chandamama.

A popular feature in Target was pages with information on International penfriends. In the age before email revolutionised communication, having penfriends was a popular hobby, both for the purpose of knowing about the world at large, and collecting stamps from these exotic countries.[3]

[edit] Contributors

Writers that were featured in Target [4]included:

• Sigrun Srivastava
• Ruskin Bond
• Ajit Ninan

Regular Comic Strips included:

• Gardhab Das by brothers Jayanto and Neelabh
• Detective Moochwala and Pooch and Funny World by Ajit Ninan
• Granny's Gupshup by Praloy Chakrovorty [5]

Other Animators:

• Suddhasattwa Basu (creator of Gayeb Aya)