Tareyton

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Tareyton is a brand of cigarettes manufactured by the American Tobacco Company. It began as a variation of Herbert Tareyton cork-tipped non-filter cigarettes. As filters gained in popularity in the late 1950s, Tareyton was created as the filtered version of Herbert Tareyton, minus the cork tip. Herbert Tareyton never ceased production, and can be found on the internet, but is no longer sufficiently popular to be stocked in some stores.

Tareyton's filter features a unique two-part design of fiber and activated charcoal.

[edit] "Rather fight than switch!"

Main article: Us Tareyton smokers would rather fight than switch!

Tareyton was perhaps better known for its advertisements than its popularity. For example, when commercials for cigarettes were permitted to air on TV, in the mid-1960s, Tareyton's TV and print advertisements featured the grammatically incorrect, but immensely popular, slogan, "Us Tareyton smokers would rather fight than switch!" Commercials and magazine advertisements featured Tareyton smokers with black eyes, supposedly to symbolize their willingness to fight to defend their brand.

In later years, TV commercials featured the frustrating efforts of smokers trying to attach a Tareyton charcoal filter to other cigarettes with such devices as paper clips or cellphane tape. At the same time, the commercial featured a voice over message "If you could put Tareyton's charcoal filter on your cigarette...if you COULD put Tareyton's charcoal filter on your cigarette, you'd have a better tasting cigarette--but not as good as a Tareyton." Radio commercials featured the same message in musical form to attract listeners' attention, since, of course, showing visual messages on radio is impossible.