Taragüí

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Taragüí —after the Guaraní name of Corrientes Province, in northeastern Argentina— is a popular brand of yerba mate in Argentina, also available in many other countries in South America, in Spain, and others where mate is also enjoyed. It is planted, harvested and manufactured in eastern Corrientes by Establecimiento Las Marías, one of the largest companies in the sector, which also markets several other brands —Unión, La Merced and La Mañanita—, as well as tea and other beverages.

Las Marías has marketed disposable kits containing a plastic gourd, a mate straw and 35 g of Taragüí yerba, to allow preparation of the beverage without the traditional utensils, under the trade label Mate listo ("ready mate") since 1992; they have met with limited success, but remain part of the brand's offer, which also includes several flavoured blends.

The brand logo draws upon the name's origin, depicting the name superimposed on a map of Corrientes.

[edit] External links

Las Marías official site (English and Spanish)

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This article has been tagged since January 2007.