Tad Low
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Tad Low (born September 26, 1966) is an Emmy-winning creator and producer of television shows, including both the innovative and irreverent Pop-Up Video and Pants-Off Dance-Off. He currently helms Spin The Bottle, a multimedia content company based in New York City and is also head of the Spin The Bottle Network, a video-on-demand channel carried by Comcast and Cox cable systems. Low’s work has been noted in the press for its ironic sensibility, and his shows simultaneously critique and celebrate popular culture in all of its banal and sublime incarnations.[1][2][3]The rather paradoxical nature of Low's aesthetic was articulated by New York magazine when it dubbed Pants-Off Dance-Off both "brilliant and lowbrow."[4]
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[edit] Personal history
Low was born and raised in Connecticut[1] and graduated from Yale University.[5] He made his first television appearance with a rubber chicken on “Marlo and the Magic Movie Machine” in the sixth grade. He has subsequently hosted and appeared on various television shows for MTV, VH1, CBS, NBC, and Fox. [1]
"Pop-Up" was nominated for ten Emmys in 1996, and in 2000 Low won a New York Emmy as host and producer of "Subway Q&A", a show that he co-created for the Metro Channel.
Low currently lives in New York City.
[edit] Shows
Pop-Up Video. Pop-Up first aired on VH1 in October 1996.[6] It inserted bubbles containing trivia and snarky behind-the-scenes commentary into existing music videos. The show spawned numerous imitators and earned ten Emmy nominations. Low's inspiration for the show came from hearing a friend's tales of mistreatment at the hands of a famous female pop star for whom she worked as a stylist. As Low claims in an interview for a Canadian newspaper, "I'd be watching (this singer) being wonderful and fabulous in all these cheesy videos, while at the same time I was hearing one horrible story after another of the acts of human degradation committed by this woman."[7] Low's fascination with this incongruity eventually culminated in the creation of Pop-Up Video.
Video IQ. Video IQ debuted on the Fuse network in November 2004. One of the first interactive game shows, Video IQ gave viewers the chance to win prizes by deciphering and text-messaging the answers to rebus-style puzzles embedded in the images and lyrics of music videos. Video IQ was similar in temperament to the wry and biting Pop-Up Video. In one show, for example, the clue "Semi-retired blond pop tart" yielded the answer Britney Spears.[8]
Subway Q&A. Low hosted and co-created this show on the Metro Channel along with Ronald Fried. Debuting in 2000, this show featured Low, along with a camera crew, coaxing subway commuters into disrupting their daily routines by, for example, holding an impromptu trial in a subway car in which riders were asked to be the jury, persuading subway passengers to try on a stranger's hat, and convincing a woman he had never met before to join him for a catered dinner on the subway platform in the middle of rush hour. Cajoling ordinary New York City subway commuters into exploring their inner performers, Subway Q&A reflected Low's desire, in the words of a New York Times reporter, to "elevate real people to celebrity."[1]Low was awarded a New York Emmy as host and producer of Subway Q&A in 2000.
[edit] References
- ^ a b c Dewan, Shaila. "TV's Bad Boy, Underground and Underfoot" The New York Times, September 8, 2000
- ^ Sanders, Adrienne. "Wise Guys" Forbes, December 14, 1998,
- ^ Jacobs, A.J. "Pop-Up Culture" Entertainment Weekly, December 19, 1997
- ^ New York Magazine, "The Approval Matrix" May 29, 2006, p. 74
- ^ Rosman, Katherine. "Pop Goes the Revolution" Brill's Content, May 1999.
- ^ Greist, Stephanie Eliando. "Firing on Music Videos With a Satiric Pop Gun" New York Times, August 6, 1997.
- ^ Salem, Rob. "Long live the Pop-Up revolution" Toronto Star, May 21, 2000.
- ^ Karif, Olga "The New Game Machine: Your TV" Business Week Online, March 1, 2005.
