Syrup (novel)

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**Title** **Syrup**
First edition cover
Author	Maxx Barry
Country	Australian
Language	English
Genre(s)	Satirical novel
Publisher	Viking Press
Released	July 1999
Media type	Print (Hardback & Paperback)
Pages	320 pp (first edition, hardback)
ISBN	ISBN 0-670-88640-8 (first edition, hardback)
Followed by	Jennifer Government

Syrup is a satirical comedy of marketing and consumerism written by Maxx Barry. Published in 1999, it is Barry's debut novel.

1 Plot introduction
2 Characters in "Syrup"
3 Trivia
4 Release details
5 Sources, references, external links, quotations

[edit] Plot introduction

A young marketing graduate named Scat comes up with an idea for a new product for Coca-Cola called Fukk (the main innovation is the black can it comes in and the extra-carbonation causing the can to hiss when opened). This propels him into a world of backstabbing, ladder-climbing marketers including his former roommate Sneaky Pete and 6, a beautiful and intelligent executive at Coca-Cola and alleged lesbian that Scat falls in love with. It also sends him through repeated stretches of homelessness, constant insane demands, dire poverty, and even a brush with the Hollywood movie machine (including Tom Cruise, Gwyneth Paltrow and Winona Ryder).

[edit] Characters in "Syrup"

Scat
Sneaky Pete
6
Cindy
Tina
@

[edit] Trivia

Syrup was not published in the United Kingdom, so Jennifer Government, Barry's second novel, is considered his debut novel there.
In 2006 Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola BlāK. It was first released in France in a black can. Barry jokingly commented on the similarities of this and his fictional Coca-Cola Fukk from the novel.
In the online text-based RPG Kingdom of Loathing Sneaky Pete is the name of one of the Legends of The Times of Old. His attribute is moxiousness, and he is shown wearing sunglasses, something the character in the book was famous for always wearing.

[edit] Release details

1999, UK, Viking Press (ISBN 0-670-88640-8), Pub date ? July 1999, hardback (First edition)
2000, UK, Penguin Books (ISBN 0-14-029187-3), Pub date ? July 2000, paperback