Synovate
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| Synovate | |
| Type | |
|---|---|
| Founded | 2002 |
| Headquarters | London, Chicago |
| Key people | Adrian Chedore (CEO) Robert Philpott (CEO for Synovate Americas). |
| Industry | Market Research |
| Products | Marketing Research Focus groups Panel |
| Revenue | $601.5 million (2005) |
| Employees | 5,000+ (2005) |
| Parent | Aegis Group plc |
| Website | www.synovate.com |
In January 2003, the market research companies belonging to global communications specialist Aegis Group plc came together to form a global research company, Synovate. As of August 2006 Robert Skolnick is CEO of Synovate North America, former CEO Robert Philpott is now Global Chief Operating Officer for Synovate. Adrian Chedore is worldwide Chief Executive Officer for Synovate.
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[edit] Performance
Revenue in the United States for 2005 was $216.5 million, up 11.8 percent over 2004. In 2005, revenue from outside the U.S. was $385.0 million, or 64 percent of total revenue. The growth rate includes 2004 and 2005 revenue from the March 2004 acquisition of Symmetrics Marketing Corporation. In 2005, revenue of Synovate worldwide was $601 million and revenue of Aegis Group plc was $1.6 billion.
[edit] Services
Synovate is a global market research firm providing global support and a suite of research activities, supported by local knowledge and understanding of the world’s diverse markets. Synovate clients range from Fortune Global 500 companies to entrepreneurial start-ups and come from all sectors of business – from consumer packaged goods to petrochemicals, media and advertising, government, quick-serve restaurants, technology and more. It employs more than 5,000 permanent staff worldwide, with 838 in the United States.
The firm’s Global Opinion Panel has access to millions of individual consumers, including online panel members. Through its ViewsCast and Interactive Voice Response interviewing, it gathers consumer insights and offers instant access to results via the Web. ION Everyware, its proprietary handheld multimedia interviewing system, captures consumer responses at the point of sale. During 2005, Synovate conducted almost 25 million interviews and more than 103,000 focus groups and in-depth interviews. The company has 2,657 CATI stations and more than 1.7 million access panel households, of which 1.2 million are Internet access panel households.[1]
[edit] Notes
- ^ Honomichl Top 50, June 15, 2006..
