Symbiosis Institute of Mass Communication

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The Symbiosis Institute of Mass Communication is an educational institution focusing on the study of mass communication and is located in Pune, India.

Contents 1 Overview 2 Vision 3 Mission 4 Courses 5 Major Events 6 History

[edit] Overview

Established in 1990, originally as Symbiosis Institute of Journalism & Communication (SIJC), and later renamed SIMC, the institute has evolved into a leading media Institute, providing the industry with skilled and trained media professionals adept in all fields of mass communication. SIMC’s method of instructing its students in both the theoretical and practical aspects of mass communication has produced students who not only excel academically but also respond swiftly to professional challenges.

[edit] Vision

Leadership in every sector of post-graduate media and communication education in India, including on-the-job training; Initiate high-quality entry level under-graduate media education on the other; and Pioneer major social and developmental communication iitiatives.

[edit] Mission

To develop innovative and responsible professionals in the practice, development and management of Media and Communication, thereby serving the needs of the industry and society, through education, training, research and advocacy.

SIMC is located on Senapati Bapat Road, Pune. This is the largest Symbiosis campus in the city.

Pune is called the Queen of the Deccan because it is located in a picturesque part of the Plateau. Located at a distance of just two and a half hours (140 kms) by the Expressway road and three and a half hours by train (162 kms), Pune is well connected by domestic flights, trains and highways. An important educational centre, Pune is also called the Oxford of the East. Symbiosis is an important part of the reason for that sobriquet. With 24 institutes and 24,000 students on campus, Symbiosis is one of the largest private educational institutions in Maharashtra. Pune enjoys pleasant weather for much of the year. Around the city are the spectacular Sahyadri ranges of the Western Ghats. Pune itself is punctuated with green hills. Pune is also a historically important city, home to the famed Peshwa dynasty, and one of the focal points of the Independence Movement. Many landmarks and architectural marvels bear testimony to the city's unique blend of history as well as its modern contemporaneity.

[edit] Courses

SIMC offers two full-time postgraduate diploma programmes, spread over two years:

A Post Graduate diploma in Communication Management & a Post Graduate diploma in Mass Communication.

The Communication Management major comprises the following specialisations:

Advertising (Client Servicing / Account Planning, Media and Creative — Art & Copy) Public Relations (PR,Corporate Communication and Event Management)

The Mass Communication major comprises the following specialisations:

Journalism ( Print,Broadcast and Cyber Media) Audio & Visual Production (Radio,Television Production,Ad and Documentary Filmmaking)

The academic curriculum for the two-year full-time postgraduate diploma programme is spread over four semesters of 16 weeks each.

[edit] Major Events

Footprints First year students of SIMC, fresh out of their first semester, are divided into teams to go out to different cities in India on the mission of organising Footprints, SIMC's annual series of media seminars.

For students it is an opportunity to gain practical experience, interact with the media and communications professionals and organise an event from scratch. The students have to come up with topics, zero in on speakers, identify sponsors, finalise venues, bring in participants, get media coverage and execute the event. It may sound formidable, but SIMC students have pulled it off for the past five years with finesse.

Fest O' Comm

The nationwide series of seminars culminate in Fest O' Comm, the annual communication festival conducted by students of the SIMC. As with Footprints, students are required to organise the event from scratch, right from finding sponsors to designing posters to arranging accommodation and transport facilities for all the 700 participants who come to participate from various parts of the country. Fest O' Comm is a four-day festival that comprises seminars, workshops, celebrity shows, competitions and various fun events. Each year sees the who's who of the media industry conducting workshops and sessions on the various nuances of mass communication and the media.

SIMC pioneered the tradition of conferring Awards of Excellence in Media to the stalwarts of the media industry in recognition of their contribution to the industry, as part of Fest O' Comm. The Awards of Excellence in Media for this year were given to Rajiv Desai, Founder & President, IPAN, Piyush Pandey, National Creative Director, Ogilvy and Mather, acclaimed filmmaker Govind Nihalani and Satinder Bindra, Bureau Chief India, CNN. In the past years, the Awards of Excellence in Media have been conferred upon illustrious media personalities like R. K. Laxman, Gulzar, Kiran Karnik, Kuldeep Nayyar, Dr B R Chopra, Mahesh Bhatt, Ameen Sayani, Sai Paranjpe, Noorul Islam, Pratap Pawar, Amol Palekar, Ramesh Sippy and Gerson Da Cunha.

[edit] History

Symbiosis Institute of Mass Communication was established in 1990, when the Symbiosis society decided to establish a media school. Initially named the Symbiosis Institute of Journalism and Communication (SIJC), it offered media education in the field of journalism.

SIJC was renamed as Symbiosis Institute of Mass Communication (SIMC) to reflect boader studies.