SWOT team

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A SWOT team is a team of people who is collaboratively engaged in the articulation of a SWOT analysis.

[edit] Tips for creating a focused SWOT Analysis team

  • An initial face-to-face meeting is essential to get intent started for team members.
  • Write everything down, so as to have a record and be clearly understood.


  • Make an effort to communicate especially in online environments where only typing is used.
  • Use concise and accurate language to convey your thinking.
  • Sustain trust by having respect and empathy for other members.
  • Focus on the key goals for the team, avoiding distractions and side issues.
  • Leaders must practice spirit building with acknowledgement to all involved.
  • Practice deep democracy, listening to ‘smaller’ voices, they often have gems.
  • Act on team outcomes by promoting courageous recommendations and visions.
  • Use the most important criteria and issues as material for strategic work.
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