Swiffer
From Wikipedia, the free encyclopedia
Swiffer is a line of cleaning products by Procter & Gamble. Names of Swiffer products include Swiffer WetJet and Swiffer dusters. Catherine Schwartz claims to have thought up the idea for the Swiffer while she was an intern at Procter & Gamble, under terms that assigned all rights to the corporation. The design for the Swiffer line resulted from a collaboration between Procter & Gamble and the design firm Design Continuum.
The brand uses the popular Razor and blades business model, whereby the consumer purchases the handle assembly at a low price and must continue to purchase replacement pads over the life of the product.
[edit] External links
- Swiffer -Homepage
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Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A. G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo |
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Brands: Always | Ariel | Aussie | Bounty | Braun | Charmin | Cheer | Clairol | CoverGirl | Crest | Downy | Dreft | Duracell | Eukanuba | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Herbal Essences | Iams | Ivory | Joy | Luvs | Max Factor | Metamucil | Noxzema | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Puffs | Pur | SK-II | Swiffer | Tampax | Tide | Vicks | Zest |
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Annual Revenue: $55.4 billion USD ( |
