Superkings

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Superkings are a brand of cigarette produced by Imperial Tobacco that is available in the United Kingdom, but various other brands of a similar name may exist around the world.

The name is derived from the length of the cigarette, which was amongst the first in the UK to be longer than the usual king size. Indeed, the term is often used to describe any cigarette of regular gauge but with additional length to a king size cigarette. Superkings packaging is marked by vertical bars of gold or black, designed to emphasise the increased length. They are available in regular, light, ultra-light and menthol varieties.

Because superking sized cigarettes are often the same price as the regular kingsize cigarettes of the same brand, it is a common rumour that they are made from the dregs of cigarette production, and so are of a much lesser quality than regular sized cigarettes.