Super de Boer

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Super de Boer is a Dutch supermarket. It is part of Laurus N.V. and includes over 300 stores.

The Super de Boer name comes from grocery stores opened by brothers Evert and Jan De Boer in 1925 and 1932. The two De Boer chains merged in 1970. In 1998, De Boer merged with Vendex N.V. to form Laurus, which rebranded all the stores under the Konmar name. In 2004, Laurus reversed its strategy, re-rebranding its stores with the Super de Boer name.

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