Sunrise Senior Living

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Sunrise Senior Living Incorporated
Type	Public (SRZ)
Founded	1981 (Oakton, Virginia)
Headquarters	McLean, Virginia
Industry	Senior living
Revenue	$1,819.5 million USD (2005)
Website	American Canadian British German

Sunrise Senior Living, Inc. (NYSE: SRZ) is a senior living company based in northern Virginia. There are over 440 Sunrise locations worldwide.

1 History
2 Timeline
3 Services
4 Key People
5 Awards and Recognitions
6 Related Links
7 References

[edit] History

According to Sunrise Senior Living, Paul and Terry Klaassen, the company's founders, each had family experiences with long term care while growing up. Terry and her family experienced the institutional nature of nursing homes in the United States, while Paul visited his grandparents, who lived in home-like and comfortable accommodations in Holland. After the couple married, they volunteered in nursing homes, and saw many seniors who did not need institutionalized care of a nursing home.

The young couple chose to import the Dutch model of long-term care to the U.S. They sold their house, then moved into and renovated a closed nursing home. In the first year of business, Paul and Terry cared for the residents themselves. Word spread of this new senior care alternative, which ultimately became known as assisted living. ^[1]

In response to the increasing demand, the Klaassens opened two more Sunrise communities in the mid 1980s. In 1987, Sunrise opened the first of their Victorian-style mansions. This was one of the first custom built assisted living communities in the United States.

In the spring of 2003, Sunrise Assisted Living changed its name to Sunrise Senior Living to highlight the broader scope of services and programs designed to meet the specific needs of seniors. Sunrise offers independent living, home care, assisted living, Alzheimer's care, skilled nursing and hospice care. Sunrise currently operates in 40 US states, Canada, the United Kingdom and Germany.

While Sunrise has continue to grow, there has been concerns and issues regarding management. The company has had to restate several years of earning and many of the top executives have been under investigation related to allegations that they imporperly sold off large amounts of stock right before Sunrise reported it was going to need to restate its earnings. Also, Sunrise has had to deal with many accusations from residents and their families that their care of senior citizens is inadequate.^{[citation needed]}

[edit] Timeline

1981-The company is founded by Paul and Teresa Klaassen.
1982-The first Sunrise training programs are established.
1988-The first prototype Sunrise opens in Arlington, Virginia.
1995-The Sunrise Reminiscence Program, a program for residents with Alzheimer's Disease, is formed.
1996-Sunrise becomes a publicly traded company.
1999-The first international Sunrise location opens just outside of London.
2000-Sunrise develops At Home Assisted Living, a program for senior citizens who don't want to move to a Sunrise location.
2000-Sunrise opens its first location in Canada.
2003-Sunrise acquires Marriott Senior Living Services, adding over 120 locations.
2005-Sunrise opens its first location in Germany.
2006-Sunrise expands to offer hospice services directly to seniors in need of end of life care.
2007-Sunrise operates 440 senior living communities in 40 states and four countries.

[edit] Services

Independent living
Home care
Assisted Living
Alzheimer's and memory care
Skilled nursing and rehabilitation
Hospice

[edit] Key People

[edit] America and Canada

Paul J. Klaassen - Founder, Chairman of the Board and Chief Executive Officer
Teresa M. Klaassen - Founder and Chief Cultural Officer
Thomas B. Newell - President
Tiffany L. Tomasso - Chief Operating Officer
Bradley B. Rush - Chief Financial Officer
John F. Gaul - General Counsel
Carl Adams - Senior Vice President and Treasurer
Michael B. Lanahan - Chairman - Greystone Division

[edit] United Kingdom

[edit] Germany

Roberto Marconi - Managing Director
Sandra Venohr - Sales and Marketing Director
Ines Larsen-Schmidt - Personnel Director
Margarete Hoffmann - Maintenance Director
Astrid Gräfin Matuschka - Press Spokesperson

[edit] Awards and Recognitions

Sunrise was named a "Great Place to Work" by Washingtonian Magazine in 2001, 2003, and 2005.
In 2006, Sunrise was placed 854th on the Fortune 1000 list.