Sunday Sport

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The Sunday Sport is a British newspaper, printed by Sport Newspapers, which established itself in 1986 as a tabloid. It has printed plainly ludicrous stories, such as a double-decker London bus being found frozen in the Antarctic ice, or a World War II bomber found on the moon. Defenders of the paper point out that it is not intended to be taken seriously.

It was especially controversial for having very little reference to actual sport and a high contents of softcore female nudity.

It has always had a salacious edge, mirroring The Sun's page three, except spread across more of the pages. Since the departure of editor-in-chief Tony Livesey in August 2006, the paper has moved towards more showbiz content spiced with sex, glamour and unique humour. Most issues come with a free gift, whether it is free pints of lager, free downloads, free sex DVDs or even free tomato ketchup squeezy holders.

Its publisher is porn magnate David Sullivan. Advertising in the Sunday Sport was once the responsibility of Sullivan's protegee Karren Brady, who went on to become managing director of Birmingham City Football Club. The current editor is Paul Carter

It is accompanied by a daily title, The Daily Sport.

The Daily Sport and Sunday Sport have helped launch the careers of many page 3 models, including Linsey Dawn Mckenzie, Cherry Dee and Zoe Parker.