Stream Energy
From Wikipedia, the free encyclopedia
Stream Energy is a retail electricity firm active in the Texas deregulated power sector and headquartered within the InfoMart building in Dallas. Stream Energy focuses primarily upon recruiting (on a network marketing basis) and servicing residential power customers located within Texas jurisdictions that permit consumers the ability to choose their own electricity providers.
| Stream Energy | |
| Type | Privately held |
|---|---|
| Founded | 2004 |
| Headquarters | Dallas, Texas |
| Key people | Rob Snyder, Chairman Chris Domhoff, Managing Director Lisa Holliday, Managing Director Pierre Koshakji, Managing Director Alex Rodriguez, Managing Director |
| Industry | Retail electricity provision |
| Employees | 270 (March 2007) |
| Website | www.streamenergy.net, www.igniteinc.com |
Contents |
[edit] History
Stream Gas & Electric Ltd. (d/b/a Stream Energy) was founded in August 2004 in response to the deregulation of the Texas electricity market by the mandate of the Texas state legislature. Stream Energy was licensed as a Retail Electrical Provider by the Public Utilities Commission of Texas on 21 January 2005 (license number 10104) and formally began operations through the initial enrollment of electricity customers on 7 March 2005.
[edit] Competitive landscape
Since the onset of deregulation in 2002, the regional ex-utility companies active in the Texas power market -- i.e., TXU Energy in north Texas, Reliant Energy in southeast Texas and Direct Energy in coastal and west Texas -- continue to retain roughly 60% of their pre-deregulation former monopoly residential bases. Stream Energy competes for customers throughout Texas against these incumbent power retailers as well as other emerging electricity providers such as Gexa Energy of Houston, Green Mountain Energy of Austin and Cirro Energy of Dallas.
[edit] The Ignite organization
Stream Energy created a separately-branded marketing arm, Ignite, designed to implement a multi-level marketing strategy. Substantively employing the model first pioneered within the consumer services sector by Excel Telecommunications, Ignite associates earn fees in respect of both customers and associates recruited during their first month of tenure with Ignite but derive their primary source of compensation from fixed residual payments upon the paid bills of electricity customers within their respective network marketing downlines.
Local meetings known as “Business Presentations” held to introduce invited parties to the Ignite concept are conducted throughout Texas at more than 80 venues on a weekly basis. Independent Associates also maintain Ignite internet-based "homesites" that serve as informational web forums for the education of recruits.
Since its first promotional event held on 27 January 2005, Stream Energy has attracted through this Ignite organization more than 70,000 independent associates which, in turn, focus on recruiting principally individuals from within their "warm market" (family, friends and acquaintances) as prospective electricity customers and future sales agents. As of March 2007, Stream Energy's enrolled customer base was approximately 250,000 Texas households and businesses.
[edit] See also
[edit] External links
- Power To Choose informational website
- Public Utilities Commission of Texas website
- Electric Reliability Council of Texas (ERCOT)
