Strauss and Howe

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Strauss and Howe (William Strauss and Neil Howe) are authors and speakers known for their theories about a recurrent cycle of generations in history. The two have co-authored a number of books on the subject and have a publishing, speaking and consulting company called Life Course Associates.

Contents 1 Works 2 Turnings 3 Generational Archetypes 4 Anglo-American Generational History 5 Biographies 5.1 William Strauss 5.2 Neil Howe 6 Bibliography 7 External links

[edit] Works

Strauss and Howe's first book, Generations (1991), tells the history of America as a succession of generational biographies circa 1584 to present. The authors identify a pattern in these generations: each can be seen as belonging to one of four archetypes that repeat sequentially. Every living generation therefore shows a remarkable parallel in character with generations of the same type throughout history. "Generations" plots a recurring cycle of spiritual awakenings and secular crises in American history, from the founding colonials through the present day.

Strauss and Howe followed in 1993 with their second book, 13th Gen., which examines the generation born between 1961 and 1981, "Gen-Xers" (alias "13ers", since they are literally the thirteenth generation since America became a nation). The book shows how 13er's location in history--they were children during the Consciousness Revolution--explains their pragmatic attitude and disproportionately low reputation.

In 1997, they published The Fourth Turning, which expanded on the ideas presented in Generations. Examining 500 years of Anglo-American history, The Fourth Turning reveals a distinct historical pattern: modern history moves in cycles, each one lasting approximately the length of a long human life (about 80-years), and each composed of four eras, or "turnings." Analyzing particularly the period from the end of World War II until today, they describe the general persona of each living generation, from the powerful proactive G.I.'s, the thoughtful Silent, the values-obsessed Boomers, and the pragmatic 13ers, to the new coming-of-age generation of powerful, proactive Millennials. By situating each living generation in the context of a historical generational cycle and archetype, the authors claim to clarify the personality and role of each--and the inevitability of a coming crisis in America.

In 2000 the two authors published Millennials Rising. This work investigated the personality of the generation currently coming of age, whose first cohorts were the much celebrated High School graduating class of 2000. Strauss and Howe show how today's teens are recasting the image of youth from downbeat and alienated to upbeat and engaged. They also say Millennials are held to higher standards than adults apply to themselves; they're a lot less violent, vulgar, and sexually charged than the teen culture older people are producing for them, and, over the next decade, they’ll entirely recast what it means to be young. According to the authors, Millennials could emerge as the next great generation.

Before the duo met in the 1980's, William Strauss began studying generations in the 1970's when he wrote a book about the Baby Boomers on how the Vietnam War affected them called Chance and Circumstance: The Draft the War and The Vietnam Generation (1978) with Lawrence Baskir while serving under President Ford dealing with the draft and amnesty issue which also included the book Reconciliation after Vietnam (1977) that determined the future of U.S. military enlistment after the war. Neil Howe studied America's entitlement attitude of the 1980's with the Concord Coalition and wrote On Borrowed Time: How America's entitlement ego puts America's future at risk of Bankruptcy (1988).

[edit] Turnings

Turnings last about 20 years and always arrive in the same order. Four of them make up the cycle of history, which is about the length of a long human life. The first turning is a High, a period of confident expansion as a new order becomes established after the old has been dismantled. Next comes an Awakening, a time of rebellion against the now-established order, when spiritual exploration becomes the norm. Then comes an Unraveling, an increasingly troubled era of strong individualism that surmounts increasingly fragmented institutions. Last comes the Fourth Turning, and era of upheaval, a Crisis in which society redefines its very nature and purpose.

[edit] Generational Archetypes

Generations last the length of time of one phase of life--the same length of time as a turning. Like turnings, generations also come in four different archetypes, defined in "The Fourth Turning" as Prophet, Nomad, Hero and Artist.

• Prophets are values-driven, moralistic, focused on self, and willing to fight to the death for what they believe in. They grow up as the increasingly indulged children of a High, come of age as the young crusaders of an Awakening, enter midlife as moralistic leaders during an Unraveling and are the wise, elder leaders of the next Crisis. The Boomers are an example of a Prophet generation.

• Nomads are ratty, tough, unwanted, diverse, adventurous, and cynical about institutions. They grow up as the underprotected children of an Awakening, come of age as the alienated young adults of an Unraveling, become the pragmatic, midlife leaders of a Crisis and age into tough, post-crisis elders during a High. Generation X and the Lost Generation are examples of Nomad generations.

• Heroes are conventional, powerful, and institutionally driven, with a profound trust in authority. They grow up as the increasingly protected children of an Unraveling, come of age as the Heroic, team-working youth of a Crisis, become energetic and hubristic mid-lifers during a High and become the powerful elders who are attacked in the next Awakening. The G.I. Generation that fought World War II is an example of a Hero generation. Millennials are expected to emerge as the next generation of this example if all goes well.

• Artists are subtle, indecisive, emotional and compromising, often having to deal with feelings of repression and inner conflict. They grow up as the over-protected children of a Crisis, come of age as the sensitive young adults of a High, rebel as indecisive midlife leaders during an Awakening, and become the empathic elders of an Unraveling. The Silent Generation is an example of an Artist generation.

Each of the four turnings is composed of a unique constellation of generational archetypes. During an Awakening, for example, the children are always a Nomad generation, the young adults a Prophet generation, the mid-lifers an Artist generation, and the elders a Hero generation. During a Crisis, by contrast, the children are always Artists, the young adults are Heroes, the mid-lifers are Nomads, and the elders are Prophets. In "The Fourth Turning", Strauss and Howe show how this has held true with remarkable consistency over 500 years of Anglo-American history, since the birth of modernity.

This is the case because history shapes each generation differently depending on what phase of life it occupies as it encounters key historical events--a period of crisis will leave an impression on children that is very different from the one it leaves on midlife leaders. The boundaries of each generation and the shared characteristics of its members emerge because they share a common age-location in history. For instance, Strauss and Howe define the Boomer generation as anyone who doesn't personally remember World War II. They are very different from the Silent Generation, who share the formative experience of childhood during the war. Thus history creates the generations--and the generations in turn reproduce the cycle of history. As the protected children of a High who never personally experienced Crisis, and as the moralistic, uncompromising crusaders of an awakening, the Prophet-Boomers are most likely to provoke a new crisis when they grow to control the nation's institutions. As the overachieving children of an Unraveling who never personally experienced an Awakening, and as the team-working, conformist civics of a crisis, the Heroes are most likely to provoke a new awakening when they get control. And so the cycle of turnings--and the cycle of generations--continues.

[edit] Anglo-American Generational History

Strauss and Howe have identified the following generations, listed here with the birthyear ranges Strauss and Howe gave to them and the archetypes they assigned each:

According to the chart above, generational types have appeared in Anglo-American history in the same recurring order for at least 550 years, if not even further.

One exception in the Strauss and Howe model of history is what is called the Civil War Anomaly. As the chart above shows, there was no Hero generation born during the Civil War saeculum; Nomads (the Gilded Generation) rather than Heroes became the cannon-fodder for the Civil War, while the Progressive generation, despite having been raised during an Unraveling with the kind of parenting Heroes receive, became Artists. Similarly, the Unraveling was relatively short and the Crisis (the Civil War itself) lasted from only 1861 to 1865, while normally turnings last about twenty or thirty years. The hypothesis for why this is, according to Generations and The Fourth Turning, is that the Civil War came about ten years too early; the adult generations allowed the worst aspects of their generational personalities to come through; and the Progressives grew up scarred rather than ennobled.

[edit] Biographies

[edit] William Strauss

William Strauss grew up in the San Francisco Bay Area and went to college at Harvard leaving with degrees in economics, law, and public policy in 1969. He then went to Washington D.C. where he served as staff to President’s Ford’s Clemency Board, wrote the classic book on how Boomers handled the Vietnam draft, and later became counsel to two U.S. Senate subcommittees. He is also an entertainer, co-founding in the early ‘80s, Capitol Steps, a political cabaret. [1]

[edit] Neil Howe

Neil Howe also grew up in the San Francisco Bay area, then went east to school. After acquiring Yale graduate degrees in history and economics, he worked as an editor, writer, policy analyst, and foundation officer. He serves as a senior advisor to the Blackstone Group, the Concord Coalition, and the National Taxpayers Union. A leading expert on entitlement programs, he co-edits Concord’s acclaimed faxletter on that subject. He also serves as a marketing and public-affairs consultant to a variety of corporate and nonprofit groups. He recently drafted the National Thrift Plan around which Dick Lamm based his Reform Party candidacy.[2]

[edit] Bibliography

• Neil Howe, William Strauss, Generations: The History of America's Future, 1584 to 2069, 1992, ISBN 0-688-11912-3
• Neil Howe, William Strauss, 13th Gen : Abort, Retry, Ignore, Fail?, 1993, ISBN 0-679-74365-0
• Neil Howe, William Strauss, The Fourth Turning: An American Prophecy, 1997, ISBN 0-553-06682-X
• Neil Howe, William Strauss, Millennials Rising : The Next Great Generation, 2000, ISBN 0-375-70719-0

[edit] External links

• The Fourth Turning website and discussion board
• Life Course Associates