Strapline

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A strapline is an advertising slogan used as a secondary sentence attached to a brand name. Its purpose is to emphasise a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base. The usage "strapline" rather than "advertising slogan" is chiefly British.

See list of advertising slogans for examples.

[edit] Examples

Corporation:

• AT&T: Your World Delivered
• Audi: Vorsprung durch Technik.
• Microsoft: Where do you want to go today?
• Verizon Wireless: We never stop working for you.
• Sony: like.no.other.

Brand:

• Heinz Baked Beans: Beanz Meanz Heinz
• KitKat: Have a break, have a KitKat
• Visa: Life Takes Visa
• MasterCard: There are some things money can't buy. For everything else, there's MasterCard.

[edit] See also

• Tagline