Stevenote

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Steve Jobs at WWDC 2006

Stevenote is a slang term for keynote speeches by Apple CEO Steve Jobs, generally given at Apple events such as the Macworld Expo, the Apple Expo and the annual Worldwide Developers Conference. Jobs is known for his vibrant speaking style and manner of exciting a crowd, particularly during his speeches at Macworld conferences. He usually wears a black long-sleeved shirt, blue jeans, and sneakers. The unique presentation style of his keynote speeches has led many people in the Macintosh community to refer to them as Stevenotes. Most new Apple product releases are first shown to the public in a presentation by Steve Jobs.

1 The keynote addresses
- 1.1 Notable product introductions
2 "One more thing…"
3 See also
4 External links

[edit] The keynote addresses

In 1997 Apple purchased NeXT, and Steve Jobs returned to Apple as the interim CEO, (referred to on company material as the iCEO). He presented a keynote in 1997 giving a status report on the company and he talked about how Microsoft would help Apple get healthier again. No products were introduced or talked about in the 1997 keynote except that Microsoft Office 98 would be developed for Macintosh.

In the 1997 keynote, Steve Jobs announced "next, we have taken a look at browsers out there and Apple has decided to make Internet Explorer its default browser on the Macintosh". The audience booed and someone shouted "NO!" two times. Steve Jobs then went on to elaborate on his vision for Apple and why collaborating with the "only other desktop player" was beneficial. Most keynote presentations in following years have included disparaging references to Microsoft and their products.

Jobs, who was formerly CEO of animation studio Pixar, often uses images and movies from Pixar films in his demonstrations. After Disney's acquisition of Pixar, these references have expanded to include Disney films as well.

[edit] Notable product introductions

In 1998 Steve Jobs introduced the iMac and the PowerBook G3. He also used "one more thing" to announce Apple's return to profitability.

In 1999 Steve Jobs introduced the iBook, QuickTime TV and Airport wireless service.

In 2001 Steve Jobs introduced the iPod.

In 2007 Steve Jobs introduced the iPhone.

[edit] "One more thing…"

The "one more thing…" announcement of iTunes movie downloads at the September 12, 2006 "It's showtime" event.

An archetypal Stevenote starts with Jobs presenting sales figures for Apple products, and a review of Apple products released in the past few months. He then moves on to present one or more new products of moderate importance. After that, he feigns some concluding remarks, turns to leave the stage, then turns back and says "One more thing…". Usually the audience has some idea as to what product will be unveiled due to the Apple rumors community, but this is not always the case.

Some of the products which were revealed as "One more thing":

The AirPort base station and Airport card after the iBook was introduced in Macworld Expo 1999
The PowerBook G4
The fifth generation iPod with video, announced at a press conference self-referentially titled "One more thing"
The MacBook Pro (at Macworld Expo 2006)
Introduction of selling movies via the iTunes Store in September 2006; a second "One more thing" in the same presentation also unveiled an upcoming product dubbed iTV (renamed to Apple TV on Macworld 2007). A third "One More Thing" was the lead-in to introduce a live performance by John Legend at the conclusion of the presentation.