Steve Lonegan

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Steve Lonegan is the mayor of Bogota, New Jersey, a small community just west of New York City. In the 2005 race, Lonegan ran for Governor of New Jersey. He lost the Republican nomination for governor to businessman Doug Forrester and 2001 nominee and former Mayor of Jersey City Bret Schundler in second place.

In July of 2006, Mayor Lonegan called for a boycott of McDonald's, after the chain posted a Spanish-language billboard in the borough promoting its iced-coffee, as he felt that the use of Spanish in the ad sends a message that Hispanic immigrants do not need to learn English[1]. In the United States 2000 Census, 21.32% of Bogota's population identified themselves as Hispanic or Latino of any race.

The 2003 Mayoral election in Bogota was chronicled in the documentary Anytown, USA.

[edit] References

  1. ^ Spanish McDonald's ad prompts talk of a boycott: Bergen town's mayor calls billboard 'divisive', Star-Ledger July 8, 2006

[edit] External links


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