Star (magazine)
From Wikipedia, the free encyclopedia
| Star | |
|---|---|
 |
|
| Editor | Joe Dolce |
| Categories | Celebrity |
| Frequency | Weekly |
| First Issue | 1974 |
| Company | American Media, Inc. |
| Country | United States |
| Language | English |
| Website | StarMagazine.com |
| ISSN | unknown |
Star Magazine is a magazine specializing in celebrity gossip and scandals.
[edit] History
It was founded by Rupert Murdoch in 1974 as competition to the tabloid National Enquirer with its headquarters in New York City. In the late 1980s it moved its offices to Tarrytown, NY and shortly afterwards Murdoch sold the magazine to The Enquirer's parent company American Media Inc.
Originally an unstapled, inexpensive, supermarket tabloid printed on newsprint, Star was hugely successful but remained in the shadow of its longer-established stablemate. Along with the Enquirer its circulation declined with the advent of celebrity-driven television shows such as Entertainment Tonight and Hard Copy.
In 1999, AMI was bought by investors fronted by David Pecker, who personally pledged that Star would never relocate to Florida, the home state of all the country's other tabloids. However it took Pecker less than a year to renege on his promise and Star was moved into AMI's headquarters in Boca Raton, Florida, sharing the building with the Enquirer and AMI's other recently acquired titles Globe, National Examiner, and Sun. Editor Phil Bunton was replaced before the move when he angered Pecker by telling the New York Post: "It's going to be open warfare. How we're going to all work together I don't know. It's like having the Bosnians, Croats, the Jews and Arabs all together in the same area." Virtually all Star's staff of experienced tabloid journalists refused to make the move south. Four years later, Pecker appointed former Us Weekly editor Bonnie Fuller to oversee the paper and, at her demand, he moved it back to New York in the summer of 2003.
At the beginning of 2004, Star gained new life by switching to a more traditional magazine format, with a higher grade of paper and, denying its tabloid roots, put itself into competition with a new breed of entertainment magazine typified by Fuller's former publication, Wenner Media's Us Weekly, and the German-owned magazine publisher Bauer's In Touch Weekly. However, its page layout remains tabloid-derived, with sections including "Worst of the Week," which points out the most amusing celebrity fashion disasters of the previous week, and "Knifestyles of the Rich and Famous" section, which illustrates suspected incidences of plastic surgery with before-and-after photos. The strategy did not increase readership and the additional cost of higher grade paper to attract advertisers does not appear to be working.
