St. Pauli Girl
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Contents |
[edit] St Pauli Girl Beer
| St Pauli Girl | |
|---|---|
| Location | Bremen, Germany |
| Owner | InBev |
| Active Beers | |
| St Pauli Girl Lager | Pilsner |
| St Pauli Girl Special Dark | Pilsner |
| St Pauli Girl NA | Non-Alcoholic |
St. Pauli Girl Beers are brewed and bottled by the St. Pauli Brauerei, which is located within the Beck's brewery in Bremen, Germany. The brand derives its name from the fact that the orignal brewery was built upon St Paul's Monastery.
There are currently three brands of beer brewed: St. Pauli Girl Lager, St. Pauli Girl Special Dark and St. Pauli Non-Alcoholic Malt Beverage.
St Pauli Girl brews all of their beers according to the Reinheitsgebot (German purity law) of 1516. However, the beer is only produced for export and is not sold in Germany.
The distinctive label depicting a woman wearing traditional outfits was introduced in the 1800s with the advent of the bottled beer. The local artist commissioned for the label drew his inspiration from the waitresses at the time.
St Pauli Girls Beers first were introduced into select US markets in 1965. National Distribution began in 1975. St Pauli Girl is the Number two selling German beer in the United States.
[edit] Advertising Slogans
Advertising slogans in print and media campaigns have included "You never forget your first girl", "Some girls are unforgettable", and "Germany's Fun Loving Beer".
[edit] St Pauli Girl Spokesmodels
Since 1982, St. Pauli Girl Beer has chosen a model to represent the beer brand nationally each year and appear on the popular St. Pauli Girl poster.
- 1990 Felice Schachter
- 1991
- 1992
- 1993
- 1994
- 1995
- 1996
- 1997
- 1998 Teresa Politi
- 1999 Playboy magazines Playmate of the month January 1999 Jaime Bergman
- 2000 Playboy magazines Playmate of the month August 1998 Angela Little
- 2001 Playboy magazines Playmate of the month March 1994 Neriah Davis
- 2002 Playboy magazines Playmate of the month January 1998 Heather Kozar
- 2003 Playboy magazines Playmate of the month July 1998 Lisa Dergan
- 2004 Icelander model and actress Berglind Icey
- 2005 Playboy magazines Playmate of the month February 1999 Stacy Marie Fuson
- 2006 model Brittany Evans
- 2007 model and actress Bobbi Sue Luther
