Sportvision
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Sportvision is a private company that provides various television viewing enhancements to a number of different professional sporting events. They work with NFL, NBA, NASCAR, NHL, and MLB broadcasts. They also work with college football broadcasts.
In 1996, Stan Honey developed a way to track hockey pucks with a red dot as seen by television viewers. It was assumed at that time that viewers had a hard time keeping track of the puck. Ultimately, it was not a success but it was the start of what eventually became "1st & Ten" and the formation of the Sportvision company, both in 1998. That was the year that "1st & Ten" became a major hit with television viewers when it was in the Super Bowl broadcast. It has since become part of all standard football broadcasts.
Another popular Sportvision product is seen with broadcasts of NASCAR races. It is called RACEf/x and creates virtual flags above the cars to make them easier to follow by the viewers.