Specsavers

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Specsavers is a glasses and contact lenses retailer with over 750 stores in the United Kingdom, Spain, Republic of Ireland, Norway, Sweden, Denmark and the Netherlands.

1 History
2 Advertisements
3 Structure
4 References
5 External links

[edit] History

The group was launched in 1984 by husband and wife team Doug and Mary Perkins, and as of June 2005 their stores had over sixteen million registered customers in the United Kingdom alone. Their stated goal has been to "provide value for money eyecare for everyone". Recently they have opened branches in Spain. The company has ventured into hearing care. Their Hearcare division provides hearing tests and hearing aids. Specsavers are continually growing and are currently the U.K's largest optical retailer.

[edit] Advertisements

They are known for selling their marketing campaigns advertising '2-for-1' deals and featuring their often quoted phrase, "You should have gone to Specsavers". Its main competitors in the UK are Dollond & Aitchison (D&A), Boots Opticians and Vision Express.

[edit] Structure

Specsavers operates nearly all their stores under a system which is called the 'Joint or Shared Venture Partnership'. This is basically a franchise agreement between Specsavers and the franchisee; however, unlike many franchises, Specsavers stores work under the policy that 'any Specsavers customer is our customer', thereby meaning that a customer from one branch of Specsavers can expect to get equal service from another branch elsewhere. Their head office is located in Guernsey.

[edit] References

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