Soriana
From Wikipedia, the free encyclopedia
| Organización Soriana, S.A. de C.V. | |
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| Type | Public (BMV: SORIANA.B) |
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| Founded | 1968 (Torreón, Coahuila, Mexico) |
| Headquarters |  Monterrey, Nuevo León, Mexico |
| Key people | Francisco Javier Martín Bringas, chairman Ricard Martín Bringas, chief executive officer and Aurelio O. Adán Hernández, chief financial officer |
| Industry | Retail |
| Products | Grocery, bakery, clothing, footwear, home supplies, office supplies, hygiene and personal products, appliances, electronics, music, car supplies, pharmacy and toys. |
| Revenue |  $48,394.43 million MXN (2005)[1] |
| Employees | 53,000 |
| Slogan | El precio más bajo garantizado. (The lowest price is guaranteed.) |
| Website | www.soriana.com |
Organización Soriana is a grocery store chains company with 100% Mexican capital that is headquartered in Monterrey, Nuevo León.
Soriana was founded in 1968 by a Spanish entrepreneurs and brothers, Francisco and Armando Martín Borque, in Torreon, Mexico. Currently operates under the brands Clubes City Club, Hipermart, Mercado Soriana and Soriana. It operates supermarkets and departmental stores for consumer and wholesale markets. It is listed under the Bolsa Mexicana de Valores since 1987 (BMV: SORIANA).
Soriana competes primarily with H-E-B, Supermercados Gigante and Walmex, touting the fact that they are Mexican-owned and operated. It is not uncommon to see receipts from Wal-Mart, Bodega Aurrera and/or H-E-B pasted around the store with certain items highlighted, pointing out the fact that said items are cheaper at Soriana.
As of December 2006 it had 204 stores in 85 cities and 29 states of Mexico and six distribution centers. In 2006, for reporting and administrative purposes, Soriana moved its headquarters from Torreon to Monterrey.
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[edit] Promotions in Soriana
Soriana, it makes a promotion with Tarjeta del Aprecio (Appreciation Card), it gifts Free Articles with points, points in shopping and Electonic Money of 20% in General Merchandise
[edit] Slogans and tradenames
- Donde Todos los Días son Buenos Días Where all Days are Good Days (Late-70s)
- Todos los Caminos Llevan a Soriana All streets end at the Soriana (Late-80s)
- Lo Mejor al Mejor Precio The best of the best prices (Early-90s)
- En Suma Pagas Menos Pay less for the total (Mid-90s)
- Nuestros Precios Hablan Our prices speak (Late-90s)
- A Precio Por Tí The price for you (2000)
- Mejores Ofertas a Precios Más Bajos The best offers at very low prices (2001)
- El Precio Más Bajo Garantizado The lowest price is guaranteed (2002)
[edit] Evolution
- 1968 Coahuila
- 1971 Durango
- 1972 Chihuahua
- 1974 Nuevo León
- 1984 Tamaulipas
- 1989 Zacatecas
- 1991 Aguascalientes
- 1994 Jalisco
- 1994 Guanajuato
- 1997 Queretaro
- 1998 San Luis Potosí
- 1998 Veracruz
- 1998 Tlaxcala
- 1999 Michoacan
- 1999 Colima
- 1999 Sinaloa
- 1999 Sonora
- 1999 Tabasco
- 1999 Hidalgo
- 1999 Puebla
- 2000 Nayarit
- 2001 Oaxaca
- 2002 Yucatán
- 2002 Chiapas
- 2002 Baja California Sur
- 2003 Campeche
- 2003 Quintana Roo
- 2004 Morelos
- 2005 State of Mexico
- 2006 Baja California
[edit] Gallery Photo
 Soriana Store in Torreon |
 Soriana Store in Gomez Palacio |
 Soriana Store in Torreon |
 Soriana Store in San Jose del Cabo |
 Soriana Plus Store |
[edit] References
- ^ 2005 Annual Report of Organización Soriana, S.A. de C.V., Bolsa Mexicana de Valores, June 27, 2006.
