Sonny the Cuckoo Bird

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Sonny the Cuckoo Bird is the cartoon mascot for Cocoa Puffs, a General Mills-produced cereal. He often appears in its television commercials.

In the commercials, Sonny attempts to concentrate on a normal task and ends up coming across some reference to Cocoa Puffs themselves (usually described by the adjectives "crunchy, munchy, chocolatey") and bursts with enthusiasm, exclaiming, "I'm cuckoo for Cocoa Puffs!"

He was designed by Total Television in the early 1960s, but a new design was chosen in 2004. The old design can be seen on many retro shirts sold in stores such as PacSun and Delia's. As of 2005, Sonny was voiced by Tex Brashear. He was formerly voiced by Larry Kenney, who voiced Lion-O in the cartoon Thundercats.

[edit] Parodies

Randal L. Schwartz added the phrase Gogopuffs to his home page, so that he could "google for gogopuffs" to find it. It took a mere two days for the keyword to be indexed. Subsequently, many other web pages picked up the phrase, destroying the effectiveness of the unique linking.

In an episode of Comedy Central's animated show Drawn Together, a character with Sonny's likeness was shown at a hospital wearing a straitjacket, repetitively stating his desire for "f**king puffs".

An episode of Foster's Home for Imaginary Friends was titled Cuckoo for Coco cards, a parody on Sonny's phrase "Cuckoo for Cocoa Puffs".