Snowboard magazine
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Snowboard Magazine is an independent publication founded in 2004 by Mark and Liz Sullivan, Jeff Baker, Aaron Draplin, Gary Hansen, Jason "J2" Rasmus and Larry Nuñez. Most of the crew were previous employees and/or contracted employees of Snowboarder Magazine. The magazine was the first product focused magazine in snowboarding, and quickly set trends for competing titles to follow. In 2006, Snowboard Magazine was acquired by Storm Mountain Publishing, publishers of Freeskier Magazine. In addition to the magazine, Snowboard has one of the most popular snowboarding websites, snowboard-mag.com.