Snow White design language

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Apple //c
Apple //c

The Snow White design language was an industrial design language developed by Frog Design. It was used by Apple Computer during 1984-1990. It is characterised by vertical and horizontal stripes acting as decoration and occasionally ventilation, as well as creating the illusion of the computer enclosure being smaller than it actually is. As the name suggests, it introduced a pure white color on the Apple IIc computer (the very first Snow White design) and various peripherals and accessories designed for it, but later moved to the "platinum" color lighter than previous "putty" colored models.

Apple products designed in the Snow White theme:

Additionally, Macintosh XL was a Lisa altered to run Mac software and had Snow White stripes added to the design. Most Apple Displays introduced between 1984 and 1990 also used Snow White.

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