SMART magazine

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SMART Magazine was launched in April 2005 as Hawaii's fashion, beauty, and lifestyle publication. The magazine is published bi-monthly and is distributed for $3.50 throughout Hawaii and is available for online subscription. SMART Magazine features "information and advice on all aspects of fashion, beauty, and lifestyle."

1 Staff
2 Target Market
3 In Every Issue
4 External Links

[edit] Staff

Molly Watanabe (Founder/Publication Director): Advertising, Marketing, PR
Amy Alston (Founder/Publication Director): Advertising, Distribution
Sarah Honda (Editor/Art Director): Editorial

Production Manager
Contributing Writers
Photographers
Interns
Team Rider/Promotions
Finance Director

[edit] Target Market

Women aged 18-35
Live alone or with roommates and have no dependents
Household income of $24,000 or higher with a high percentage of disposable income
Intelligent, stylish, and interested in the latest trends
Loves to shop, has her own personal style
Mixes luxury items and bargains in her day-to-day life

Although the target age is 18-35, SMART Magazine states that it's not about the age as much as the lifestyle of the person. They target the woman "who wants to be fashionable, know what's going on around town, and capitalize on Hawaii's unique style."