Sky Travel

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SKY Travel

Launched	3 October 1994
Owned by	BSkyB
Audience share	0.0% (November '06, [1])
Sister channel(s)	Sky Travel Extra, Sky Travel Shop
Timeshift service	Sky Travel +1
Website	www.skytravel.co.uk
Availability
Satellite
Sky Digital	Channel 253 Channel 254 (+1) Channel 255 (Extra)

Sky Travel is a channel from BSkyB that shows extensive programmes about travel, adverts for travel agencies, and documentries.

1 History
2 Changes on Freeview
3 Programming
4 References
5 External links

[edit] History

Sky Travel launched on October 3, 1994^[1], and became part of the Sky Multichannels package. It originally broadcast between Monday and Thursday between midday and night and on Friday between midday and 18:00^[1] until September 1997. In 2001 the channel started broadcasting 7 days a week from 6am until 11pm. The channel launched its first multi-plex in September 2002, Sky Travel Extra and the core channel launched with Freeview on 30 October 2002, along with Sky News and Sky Sports News. In February 2003 a spin off of the channels, Sky Travel Shop, launched a dedicated travel retail channel in the Specialist, then Shopping section of the EPG (Electronic Program Guide.) In September 2003 both channels were launched on the NTL platform. With increased distribution, Sky Travel changed its programming strategy to attract a wider audience, skewing towards stronger entertainment programmes with a travel theme, particularly reality shows. By August 2004, the core channel was broadcasting 24 hours a day and in January 2005 a second multi-plex Sky Travel+1 was launched. In October 2005 Sky Travel on Freeview was replaced by Sky Three and in March 2006, the Sky Travel channels were moved from the Entertainment genre on Sky into the Lifestyle and Culture section of the EPG, channels 253 - 255.

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From August 2006, Sky Travel began showing reality TV, giving viewers an insight into real life stories from around the world and Sky Travel Extra dedicated its airtime to documentaries. Sky Travel, Sky Travel Extra and Sky Travel Shop programmes can be seen on the Sky Travel channels, on Sky Three and Sky Two on Sky and Freeview.

[edit] Changes on Freeview

In 2004 Sky Travel showed the first two episodes of the forth season of US drama 24, simulcasting with BSkyB's primary channel, Sky One. This led to rumours that the company had planned to turn Sky Travel into a general entertainment channel on Freeview. However, BSkyB's CEO, James Murdoch, had repeatedly denied the company had any plans to launch any new free-to-air services.

BSkyB's stance on the subject has since changed. On 22 September 2005, it was announced that Sky Travel would be replaced on Freeview by new entertainment channel Sky Three. Although some of Sky Travel's programming will form part of the schedule of Sky Three, Sky Travel itself will still be shown on Sky Digital and Cable. Sky Travel ceased to be broadcast on Freeview at 5pm on 31 October 2005.