Silverscreen
From Wikipedia, the free encyclopedia
 |
This article or section is written like an advertisement. Please help rewrite this article from a neutral point of view per Wikipedia policy. Mark blatant advertising for speedy deletion with {{db-spam}}. (help, talk) |
Starting from an initial 6 stores in 2003, Silverscreen was the United Kingdom's first (and to date only) specialist DVD high street retailer offering an extensive selection of chart and non-chart products. The stores were designed to appeal to film fanatics as much as casual browsers, with all staff required to pass written movie- and TV-knowledge tests before joining. The chain was credited with pioneering the implementation of editorial-led catalogue recommendation in mainstream retail, bringing alive deep archive titles in entertaining hotspots such as "before they were famous", "so bad, they're good", or "the greatest car chases on film".
[edit] Administration
After growing to 65 stores, capturing 5% of U.K. retail and employing over 700 staff,[citation needed] difficult trading conditions led to the business going into Administration at the end of March 2006. Silverscreen suffered from high rent due to their prime site locations, and had also been affected by high competition within the U.K. market from other music chains such as HMV and supermarket chains such as Tesco and Asda (a division of Wal-Mart). They also faced competition from the Internet from web sites such as Amazon.co.uk.
Having failed to find a buyer for any significant part of the chain, all Silverscreen stores were closed by the end of May 2006.
