Sicco van Gelder
From Wikipedia, the free encyclopedia
Sicco van Gelder is a brand strategist based in Amsterdam, the Netherlands. He is the author of Global Brand Strategy - Unlocking Branding Potential Across Countries, Cultures and Markets (Kogan-Page, London 2003), a contributing author to Beyond Branding edited by Nicholas Ind (Kogan-Page, London 2003), and the co-author of City Branding - How Cities Compete in the 21st Century (Placebrands, 2006).
Sicco is one of the founders of Placebrands, a company specailised in city, region and nation branding. Sicco is a member of the Medinge Group.
[edit] External Links
Official site for Global Brand Strategy
Placebrands
Medinge Group website