Short-order marketing

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Short-order marketing is a straightforward style of marketing and business communications. It was concieved and developed by Steven R. Chapman, founder of Short-Order Marketing Associates©, in Rochester, NY. The primary difference between Short-order marketing and the traditional approach to marketing is the use of a personalized “marketing system” verses broad based media campaigns. Short-order marketing is intended to provide micro-enterprise and home-based small-business owners with a cost-effective and functional approach to marketing that can be conducted with very limited budgets. A “marketing system” is a group of individual, low-cost communication tactics that are designed to create a synergistic marketing environment. The intended purpose of the system is to provide a process for converting prospects into customers. The “marketing system” requires the business owner or sales designate to become pro-active when it comes to targeting and selling. The time and dollar investment in using a “marketing system” provides a superior R.O.I. (Return on Investment) when compared to typically under funded media campaigns. To provide a positive R.O.I., media campaigns as developed by advertising agencies or suggested by Guerrilla Marketing advocates, must achieve significant target audience reach and frequency numbers. This is dependent on major and sustainable media exposure. Small-business owners become frustrated with marketing because they are forced to run campaigns that are statistically insufficient or creatively stunted because of their limited budgets. This often results in a negative R.O.I.

Category:marketing