SearchForecast

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SearchForecast, Inc.
Image:SearchForecast.gif
Type Privately Held
Founded 2004
Headquarters San Francisco, California, USA
Key people CEO: Marc Phillips
Industry Competitor Intelligence, Content Management Solutions
Website www.searchforecast.com

SearchForecast is a world wide competitor intelligence company servicing large private clients and government bodies. SearchForecast provides intelligence on over 1.5 million websites as well as licensing tools for content management data extraction.

Contents

[edit] The SearchForecast Mission

SearchForecast vision is to provide websites with automated competitive website analysis for search engine optimization. SearchForecast mission is to provide solutions to increase website rankings in search engine results pages by increasing the effectiveness of website visibility to search engines SearchForecast aims to help enterprises and micro-publishers with a solution to fight the rising costs of cost per click advertising rates.

[edit] History

SearchForecast was founded in 2004 by Marc Phillips, a veteran of Jupiter Research. Since then, SearchForecast has grown to over 15 employees and has US offices in San Francisco as well as international offices in London and Sydney.

[edit] Customers

SearchForecast clients include such recognizable names as Deloitte, Flight Centre, Department of Education, Science and Training, TuVox, St. George Bank, Harrah's Casino and Bank of America.

[edit] The Visibility Scorecard

Thousands of website owners need to continually improve their website and SearchForecast assists them to by providing a Search Engine Visibility Scorecard of over 1.5 million top global domain names – made up of 55 elements (such as meta tags, file formats, code efficiency) that search engines rank websites upon using a scorecard technique.

The Visibility Scorecard can be made to create models for search engine friendly sites and group of sites. The Visibility Scorecard α is determined by the sum of the factors bk times by a weighting v.

\alpha\, = \sum_{k=1}^N b_kv

[edit] SearchPublish

SearchForecast delivers their search publishing solution in two ways 1) a fully hosted managed and maintained solution (2) an integrated solution that allows web-pages with automated pages created using RSS feeds , third party content, web services and XML data feeds to be published on external websites and maintained by SearchForecast.