Screenshop

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Screenshop

Launched	October, 1997
Owned by	Sit-up Ltd
Website	screenshop.co.uk
Availability
Freeview (1am - 8am)	Channel 23 Channel 24
Satellite
Sky Digital	Channel 643
Cable
Virgin Media (1am-8am)	Channel 741 Channel 745 Channel 746

Screenshop is a British digital television channel, owned by Sit-up Ltd. It is an infomercial-based shopping channel, selling a wide variety of products from Vector Direct. On Virgin Media and Sky Digital, the channel has a 24 hour stream of its own, and additionally it broadcasts daily 1am to 8am, timesharing with sister channels bid tv, price-drop tv and speed auction tv. Each of these channels carries a different feed of Screenshop, broadcasting different products at different times. Both bid tv and price-drop tv are broadcast on the DTT platform, Freeview.

[edit] Rebranding and controversy

Since 2004 Screenshop has been run for Sit-Up by Vector Direct. Vector broadcast their presentations exclusively on the channel, and eventually this has lead to the channel being striped of its own identity. From 2005, it has been broadcast under Vector Direct's own 'TV Warehouse' brand (as TV Warehouse 1). This may be due to Vector Direct's appearance on the BBC's Watchdog programme, which was due to the company charging unknowing customers £99.00 for entrance into a "Travel and Leisure" club, in which entry was automatic with every purchase.[1] It is expected that Vector Direct do not use their own brand because of this bad publicity, however this has not been confirmed.