Schaefer Beer
From Wikipedia, the free encyclopedia
Schaefer Beer is a brand of beer from the United States. Schaefer beer traces its beginnings back to 1848, when the F. & M. Schaefer Brewing Company (not to be confused with Engels and Schaefer Brewing Company of Cedarburg, Wisconsin) was opened in New York City in September, 1842.
Schaefer was, at one point during the first half of the 20th century, the world's best selling beer. By the 1970s, however, it had ceded that spot to Budweiser.
In Puerto Rico, Schaefer was one of the top selling beers during the decades of the 1970s and 1980s. For a long time, there was a large and quite famous Schaefer beer billboard at the main entrance to the city of Bayamón. The beer, along with the Winston cigarette, was quite famous among Puerto Rican salsa fans and superstars like Frankie Ruiz, Tito Rojas, Lalo Rodríguez and others among the "salsa sensual" movement of the 1980's.
A popular advertising campaign for Schaefer was the tagline, "Schaefer is the one beer to have when you're having more than one." This was put to music and used as a jingle from the 1950's-70s. Louis Armstrong once performed the jingle in a television advertisement campaign. Music composer Edd Kalehoff also appeared in a 1973 advertisement showing off his Moog synthesizer.
Currently, Schaefer Beer is owned by the Pabst Brewing Company. Pabst purchased the Schaefer label when it bought Stroh's Brewing Company in 1999.
[edit] External links
- The F. & M. Schaefer Brewing Company History
- Not My Father's Beer Anymore: A Review of Schaefer Beer Epinions review with active comments page
- Schaefer Beer Magazine Ads
- Listing on ratebeer.com
