Scentura

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Scentura also known as Scentura Creations is a perfume company based in Atlanta, Georgia. In a court battle with a former distributor, the Illinois Appellate Court ruled that this company was a "pyramid sales scheme..."[1] Nationwide media coverage on the company has tended to be overwhelmingly negative.[2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20] Independent distributors recruit salespeople by placing classified advertisements in the employment section of the nespaper under the heading of "Management".[21] Each distributor of perfume must sign an independent contract. Salespeople are sent out from the distribution office, often in pairs, to sell knock-offs of expensive designer perfume door-to-door or in parking lots. News reports state that salespeople have been in trouble with police for soliciting without a permit.[3][6][9][15][16] [19]

[edit] History

Larry Hahn is the founder of Scentura Creations. The company itself began as W.M. Industries Inc. (WMI). WMI was founded in 1975. WMI was a wholesale business which sold products such as luggage, toys and perfume by direct (door to door) sales. Hahn states in a 1984 motivation film that "Fifteen years ago I slept in my car, and I had no finances, I had no education, and I just said one day, if I could hook myself to the proper vehicle to get a break in life and make some money, I would help other people." In 1975, with loans from friends, Hahn purchased his first products, 31 piece sets of bake ware. For several years Hahn trained these recruits himself. By the 1980's there were thousands of distributors. Johnny Whitworth, a distributor of Larry Hahn,[16] left the company to start his own perfume company, World Perfume in Dallas, Texas.

[edit] Notes

  1. ^ Scentura Creations, Inc. vs. Daniel J. Long. Appellate Court of Illinois Second District. Retrieved on 2006-01-10.
  2. ^ (February 11 2002) "Dream Jobs That Turn Out To Be Nightmares". 
  3. ^ a b Turnbull, Lornet (March 4 2002). "Perfume-Selling Operations Smell Like Scam, Women Say". Columbus Ohio Dispatch. 
  4. ^ "If it sounds too good to be true". Eyewitness News Noblesville, Indianapolis. 
  5. ^ "Perfume jobs smell fishy, BBB says". New Orleans Channel 6. 
  6. ^ a b Stieffel, Kristen (September 2001). "Perfume Bandits. (Fake Perfume Offered In Parking Lots)". Orlando Business Journal 18 (16): 23. 
  7. ^ Taylor, Iris (June 9 2002). "Know What You Are Applying For When Answering A Want Ad". Richmond Times - Dispatch. 
  8. ^ (December 6 2000) "Perfume Purveyors Are Real Thing, Even If The Myth Isn't". Richmond Times - Dispatch. 
  9. ^ a b Flannery, Thomas L (March 07 1997). "There’s Big Dollars In Street Scents". Intelligencer Journal (Lancaster). 
  10. ^ Madore, James T. (March 28 1992). "Perfume Sales Just A Smelly Scam? Young People Say Amherst Company Fails On Training, Pay Promises". Buffalo News (Former Employees Cheer Reports Perfume Firm Is Out Of Business). 
  11. ^ Madore, James T. (June 13 1992). "Former Employees Cheer Reports Perfume Firm Is Out Of Business". Buffalo News. 
  12. ^ Chievrue, Kim (June 22 2001). "Perfume Sales Company Recruits In Munster, Indiana". The Times (from Munster Indiana). 
  13. ^ Eardley, Linda (June 22 1993). "Ads Spur Warning On Jobs Company's Internship Is Sales Spot, BBB Says". St. Louis Post - Dispatch. 
  14. ^ (February 14 2002) "Workers Say Perfume Business Stinks Employees Sell Knockoff Perfume". 
  15. ^ a b Elmore, Charles (July 27 1992). "Too True To Be Good". The Palm Beach Post. 
  16. ^ a b c Thomas Jr., E. (October 5 1987). "Who Wants To Be Rich? Larry Hahn: From Sleeping In A Car To A $5 Million Home". Atlanta Business Chronicle 10 (19): 1 (5). 
  17. ^ (February 15 1996) "Officials: Scent Of Fraud Lingers In Sales Scheme". The Atlanta Journal Atlanta, Associated Press. 
  18. ^ (November 23 2004) "Team 4 Investigates Perfume Scheme". WTAE TV Channel 4 Pittsburgh. 
  19. ^ a b (July 20 2004) "Company Leaves Perfume Peddlers Feeling Betrayed". WFTV Orlando Channel 9. 
  20. ^ (October 22 1991) "4 cited for criminal trespass". The Daily Collegian Online (Penn State). 
  21. ^ BBB Reliability Report. Better Business Report Scentura Creations 5616 Peachtree Road Atlanta, GA 30341. Retrieved on 2006-01-10.
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