SBT

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For other uses, see SBT (disambiguation).
Sistema Brasileiro de Televisão
Type Broadcast television network
Country Flag of Brazil Brazil
Availability National
Owner Grupo Silvio Santos
Key people Silvio Santos
Launch date August 19, 1981
Past names TVS
Website www.sbt.com.br

SBT, standing for Sistema Brasileiro de Televisão (Brazilian Television System), is a television network in Brazil. The network first aired in 1981, and the studio headquarters are based in Osasco. SBT is owned by Silvio Santos, a popular Brazilian TV host.

For a long time SBT was the second place in Brazilian television ratings, behind Rede Globo, but in February 2007 it was outpaced by Rede Record for the first time [1].

Contents

[edit] History

[edit] The pre-SBT years

Silvio Santos was independently producing its program since the 60s; soon he had a producing structure to support his dream of having his own TV station. In 1976, thanks to the influence of humourist and his old-time friend Manoel de Nóbrega on Brazilian government circles, he finally got his own station: Rio de Janeiro's channel 11, christened TV Studios, or TVS for short. Soon its flagship program, the all-Sunday running Programa Silvio Santos, was being aired from TVS.

When Rede Tupi collapsed in 1980, Silvio Santos got, by government decision, three stations: São Paulo's channel 4, Porto Alegre's channel 5 and Belém's channel 5. SBT was formed, launching officially on August 19, 1981, still using the TVS name.

[edit] The 80s

In the 80s, SBT established itself with a popular programming, signing with popular hosts and airing a mix of its own shows and some Televisa programming, especially Mexican telenovelas and humouristic shows like El Chavo (Chaves) and El Chapulín Colorado (Chapolin); quicky became the 2nd place in Brazilian ratings, with the exception of Rio de Janeiro, when Rede Manchete occupied this position.

In 1987, Silvio Santos turned SBT nearly upside-down, pursuing a more 'quality' programming, trying to attract a bigger audience and better advertisers. The symbol of this era is the 1988 signings of humourist Jô Soares from Globo, introducing the concept of late night talk-shows on the Brazilian television, and Boris Casoy, that became the first anchor in Brazil with its TJ Brasil.

In 1988, Silvio Santos avoided at the last minute his pupil Augusto 'Gugu' Liberato to sign with Globo; this move was widely seen as an announcement that Gugu was Silvio Santos' sucessor on the Sunday afternoons, reinforced with the bigger time of Gugu's Domingo Legal.

[edit] The 90s

SBT kept the same agressive approach of the end of the 80s, investing heavily in its own telenovelas and getting television rights for some important sporting events (including Copa Mercosur, Copa do Brasil and Cart Championships. Also kept in touch with its heritage, signing with popular host Carlos 'Ratinho' Massa, getting more Mexican productions and launching some game shows. In the end of the decade, SBT was the undisputed 2nd place of Brazilian ratings and eyeing Globo.

[edit] The 2000s

SBT started the decade investing in movies, broadcasting a package of Disney and Time Warner productions.

In 2001, the controversial reality show Casa dos Artistas, accused by many of being a copy of Endemol's Big Brother marked the first SBT lead the ratings on Sunday night.

Since 2003, with the advance of Rede Record, SBT entered in a crisis. Two important facts in this year marked the start of the problems:

  • In the start of the year, the controversial Silvio Santos interview to Contigo (a magazine devoted to TV gossip), announcing that it was ill and has sold SBT. Later Silvio Santos confessed he made a prank;
  • The 'Gugu-PCC scandal'. In September 7, Domingo Legal aired a interview with some so-called members of PCC, threatening the deputy mayor of São Paulo and host of policial programs. Later it was discovered that it was a fake; Domingo Legal's audience never recovered and Gugu Liberato, its host and seemingly seen as Silvio Santos' successor, never recovered its credibility.

Since then, the only notable success was the airing of Rebelde; even worse, the programming was changed constantly and without any warning even to its hosts, confusing the audience. In 2006 SBT celebrated its 25th birthday in a middle of a deepening crisis, culminating with the month-wide loss of February 2007 to Record.

[edit] Influence

SBT found much inspiration on United States Television. The network logo was inspired by the ABC circle logo, and in the late 80's and early 90's, the institutional campaigns Quem Procura Acha Aqui (1988-1991) and Vem Que é Bom (1991) were nearly identical copies of NBC's campaigns Let's All Be There and Come Home to NBC. More recently, the flagship nightly television news program SBT Brasil opening was very similar to the one used by ABC World News Tonight in 2005 and now, in 2006 opening is similar to the TVE´s Telediario[2].

[edit] Programming

SBT is famous in Brazil for showing Mexican soap operas and humouristic shows like El Chavo (Chaves) and El Chapulín Colorado (Chapolin), produced by the Mexican broadcasting network Televisa. SBT also shows American movies, cartoons, and series, mostly produced by the Time Warner group, and have a local production of several game shows, with some of them broadcast on sundays, on Programa Sílvio Santos.

[edit] News

  • Jornal do SBT Manhã (morning news)
  • SBT Brasil (main evening news)
  • Jornal do SBT (late news)

[edit] Locally-produced entertainment

[3]

[edit] Mexican programming

[edit] US series

[edit] External links

Broadcast television networks in Brazil Flag of Brazil
Rede Globo | Rede Record | SBT | Rede Bandeirantes | RedeTV!

Other networks: TV Cultura | TVE Brasil | Play TV | MTV Brasil | TV Gazeta | Rede Mulher | RBI | CNT

Religious networks: Rede Vida | Canção Nova | RBN | RIT | Rede Família

Major defunct broadcast networks: Rede Tupi | Rede Excelsior | Rede Manchete
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