Satya Paul

From Wikipedia, the free encyclopedia

Satya Paul is one of India's leading brands in ethnic womenswear and renowned for its exquisite prints and saris. Satya Paul collections are showcased at select boutiques in the major Indian cities, and Satya Paul has two flagship stores in Mumbai and Delhi.

The eclectic, avant garde design house is known for its sophisticated, aristocratic and deceptively simple silhouettes and the brand's aim of creating "wearable art".

[edit] Biography

He was born in Leigha, Muzaffargarh in Pakistan, and came to India during the partition times. A pioneer in the industry, he is the founder of two of the best stores in the country - Heritage and L'affaire. They have both been at the forefront of fashion retailing since the early seventies. This exposure, as well as working with weavers in their own villages, travel to the west for exports since the seventies told him to start marketing the work that he was doing as a 'designer brand'.

Satya Paul was launched seeing the future of fashion industry in 1985. The Satya Paul brand is the premier designer brand for saris, fabrics, ties and scarves. He is extremely versatile as a designer, playing with elements and design, and fabrics from all over the world. He has been a supporter and promoter of the various crafts of weaving from all over the country and also one to use the latest in technology to create design from all over the world. One of his major contributions to design has been of questioning and changing the way we wear and perceive the sari and salwaar kameez by innovating the very form and drape of it.