Satoru Okada

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Satoru Okada
Born
Occupation	General manager

Satoru Okada (岡田智 Okada Satoru) is the general manager of Nintendo Research & Engineering, the division designing and developing Nintendo handheld game consoles (such as the Game Boy Color, Game Boy Advance, Game Boy Advance SP, and Nintendo DS consoles). He was also assistant producer and director of and contributor to several Nintendo games, notably Metroid, released for the Nintendo Entertainment System in 1986.

Okada entered Nintendo in 1975, and went on to work as an engineer at Nintendo Research & Development 1 with Gunpei Yokoi, who developed the hugely successful Game & Watch and Game Boy handheld game consoles. In 1996, Yokoi left Nintendo which caused R&D1 to split, its engineers creating a portable hardware division of which Okada became the general manager. His team lacked Yokoi but nevertheless developed hugely successful handheld consoles, those being the Game Boy Color, Game Boy Advance and Game Boy Advance SP and most recently the Nintendo DS.

Okada also participated in the development of several Nintendo games, as the assistant producer of Metroid, the director of Super Mario Land and contributor to many other titles.^[1] Nowadays, he is fully dedicated to designing and developing handheld consoles.