Sanitarium Health Food Company
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| Sanitarium Health Food Company | |
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| Type | Private |
|---|---|
| Founded | Melbourne, Australia 1898 |
| Headquarters | Berkeley Vale, Australia |
| Key people | CEO (Aus) Kevin Jackson, CEO (NZ) |
| Industry | Food |
| Products | Weet-bix Peanut butter So-Good Marmite |
| Revenue | A$300 million |
| Employees | 1700 |
| Website | Sanitarium Australia Sanitarium New Zealand |
The Sanitarium Health Food Company is a food company in Australia and New Zealand that produces a large range of breakfast cereals as well as a range of vegetarian products. Founded in 1898, its flagship product Weet-Bix is a top seller in the Australian and New Zealand breakfast cereal market. Sanitarium is wholly owned by the Seventh-day Adventist Church, which affords them tax benefits as the company directs its profits back into the church.
Sanitarium has factories in many locations across Australia and New Zealand, some of these include, Berkeley Vale, Cooranbong, Perth, Melbourne, Brisbane, and Auckland.
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[edit] History
Officially formed in 1898, the process of forming a health food company had been in discussions amongst Seventh-day Adventists in Australia for a number of years. To help the company get started, a baker by the name of Edward Halsey was called out from the United States, arriving in Sydney on November 8, 1897.
[edit] Products
[edit] Breakfast cereals
- Weet-Bix, and its family of products:
- Weet-Bix Crunch
- Weet-Bix Multi-Grain (formerly Good Start)
- Hi-bran
- Weet-Bix Fruity (formerly Fruity-Bix)
- Fruity-bix Bars
- Weet-Bix Lite (formerly Lite-bix)
- Granola
- Granola Clusters
- Puffed wheat
- Honey wheats
- Skippy Corn flakes
- Skippy Ricies
- Light'n'tasty
[edit] Convenient breakfast cereals
- Up&Go
- Fastbreak
[edit] Meals
- Deli Luncheon
- Lunch Today
[edit] Spreads
- Sanitarium Peanut Butter
- Peanuts Peanut Butter (No longer made)
- Natural Peanut Butter
- Marmite
[edit] Dairy Alternatives
- So Good, and its family of products:
- So Good Ice Cream
- So Good Lite
- Flavoured So-Good
- Organics Simply Soy
[edit] Meat Alternatives
- Vegie Delights range, which includes 4 kinds of vegan sausages
- Savoury Lentils
- Tender Pieces
- Casserole Mince
- Country Hotpot
- Vegetarian Sausages
- Nutmeat
- Nutolene
- Rediburger
- Sanitarium brand nuts and confectionery.
[edit] References
- Parr, R., & Litster, G. (c1996). "What Hath God Wrought!": The Sanitarium Health Food Company Story. Berkely Vale: Sanitarium Health Food Company
- Leap of Faith "Tax Breaks"
