S'mores Grahams

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S'mores Grahams (a.k.a. S'mores Crunch) was a short-lived cereal produced by General Mills. This cereal was similar to Golden Grahams with a blend of chocolate mixed in. It consisted of these cereal pieces and tiny marshmallows pieces similar to those found in packets of powdered hot chocolate mix. The cereal's mascot was the S'morecerer (an animated sorcerer). It was launched in 1982 and discontinued later in the 1980s. General Mills later resumed S'mores Grahams production throughout the late 1990s, but it has since been re-discontinued.

The prize in every box of S'mores Grahams for many years was a small pack of Starburst (confectionery) candies.

Kellogg's introduced a similar cereal in 2002. This version (named Smorz) featured larger marshmallows and "puffs" as the cereal-base, as opposed to the Golden Grahams style pieces of S'mores Grahams. As of 2007, Smorz is still on sale.

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