Rugby Ralph Lauren
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Rugby was launched in 2004 by clothing designer Ralph Lauren to cater to the college set. The line's post-prep look has edgier styling and slightly lower price points than the signature Polo Ralph Lauren brand. Though the company is still experimenting with a logo, most of the clothing either carries a small embroidered rugby union player or a skull and crossbones motif. Rugby carries a line of polo shirts, outerwear, sport coats, dresses, and accessories, all with a distressed or embellished flair, as well as their signature Rugby shirts that can be customized by buying patches in the store. Though it was originally intended to compete with stores like Abercrombie & Fitch, its subsidiary brand RUEHL, and American Eagle Outfitters, its significantly higher price points will more likely attract customers from its own Polo Ralph Lauren brand.
Recently, Rugby has received criticism from several British private schools whose uniforms, crests, ties, and sports jersies the company has copied. These schools include: Eton College, Harrow School, Worth School, Haberdashers' Aske's Boys' School, Dulwich College, and Marlborough College.
[edit] Store Locations
- Stanford Shopping Center, Palo Alto, CA
- 115 Elm Street, New Canaan, CT
- 195 Greenwich Avenue, Greenwich, CT
- 1065 Wisconsin Avenue, Washington D.C. (includes Rugby Food and Spirits, a small café)
- 1000 West Armitage, Chicago, IL
- 342 Newbury Street, Boston, MA
- 99 University Place, New York, NY
- 4200 Mockingbird Lane, Dallas, TX
- University Village, Seattle, WA
After two years, the Rugby location in Charlottesville, Virginia as well as the store in Chapel Hill, North Carolina have cloased.