RUEHL No.925

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RUEHL No.925
Image:Ruehl No925 Logo.PNG
Type Public (NYSE: ANF)
Founded 2004
Headquarters New Albany, Ohio
Key people Michael S. Jeffries, Chairman & CEO
Industry Apparel Stores
Products Business Casual Apparel
Parent Abercrombie & Fitch
Website www.ruehl.com

RUEHL No.925 (or simply RUEHL) is a concept in a chain of brands developed by American retailer Abercrombie & Fitch (a publicly traded company). Instead of being outdoors in nature like Abercrombie, RUEHL has a metropolitan setting. RUEHL stores are made to look and feel like New York. The company introduced RUEHL as a means of retaining its customer basis to a post-collegiate customer, targeting the ages of 22 through 35. The company produces casual apparel designed with its concept of an understated, young West Village New Yorker in mind.

Contents

[edit] Store openings

This article or section contains information about scheduled or expected future events.
It may contain information of a tentative nature and the content may change dramatically as the event approaches and more information becomes available.

The first three RUEHL stores opened on September 7, 2004 at Woodfield Mall in Schaumburg, Illinois, at the Garden State Plaza in Paramus, New Jersey, and the International Plaza in Tampa, Florida. There are currently 13 fully operating store locations nationwide, including the Ala Moana Center in Honolulu, Hawaii, Twelve Oaks Mall in Novi, Michigan, the Easton Towne Center in Columbus, Ohio, Fashion Valley in San Diego, California, Westfield San Francisco Centre in San Francisco, California, Oakbrook Center in Oak Brook, Illinois, Tysons Corner Center in Tysons Corner, Virginia, and Roosevelt Field Mall in Garden City, NY. Most recently in November 2006, a store launched at the Dallas Galleria in Dallas, TX, at the Aventura Mall in Aventura, FL, and at Westfield Topanga in Canoga Park, CA, &Oakbrook Center. Ruehl has also opened an exclusive, leather goods shop at 370 Bleecker Street in Greenwich Village, marking the first RUEHL store in New York. The brand plans to expand its accessory-only shops and rumors are of an upcoming Newbury Street, Boston location.

[edit] Branding

The official mascot of RUEHL is a French bulldog by the name of "Trubble". Trouble in establishing a unique and visually appealing logo has been the cause of the evolving and ever-changing brand element of RUEHL. Unlike its sister brands Abercrombie & Fitch and Hollister, with the standing moose and the flying seagull (respectively), RUEHL is currently using their name on most of their products, rather than a symbol; although their collection of solid polos have solely the bulldog on them. RUEHL is pronounced "rule".

[edit] Store Locations

[edit] Upcoming locations

[edit] External links

Abercrombie & Fitch Co. Brands
Brands Abercrombie & Fitch | abercrombie | Hollister Co. | RUEHL No.925 |
A&F People David Abercrombie | Ezra Fitch | Mike Jeffries
Other A&F Fragrances | A&F Quarterly | Limited Brands
Homepages (respectively from brands) abercrombie.com | abercrombiekids.com | hollisterco.com | ruehl925.com | A&F Careers
Corporate NYSE: ANF | Revenue: $12.784 billion | Employees: ≈ 56,900 | A&F Investors
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