Rothmans, Benson & Hedges

From Wikipedia, the free encyclopedia

Rothmans, Benson & Hedges Inc. (RBH) TSX: ROC is manufacturer and distributer of tobacco products. It is 60% owned by Canadian public company Rothmans Inc. and 40% by American Altria Group, Inc., the latter through the affiliated FTA Holding S.A.¹.

[edit] Brands

RBH owns or otherwise controls a wide variety of cigarette brands. Some of these are listed and expanded upon below.

• Craven A: This brand is a part of the RBH "premium brand strategy", principally within the Canadian market. The brand has experienced "long-term declines in market share", in part due to the elimination of all sponsorship activities in Canada in October 2003². The brand has been closely associated with a number of entertainment events in Canada. Among these has been the "Just for Laughs" Canadian Comedy Tour in March of 1999³.

[edit] References

1. Rothmans Inc. 2004 Annual Report:Corporate Profile. Retrieved 2005-02-19.
2. Rothmans Inc. 2004 Annual Report: Management's Discussion and Analysis. Retrieved 2005-02-19.
3. Physicians for a Smoke-Free Canada (1999). Craven A "Just for Laughs". A Review of Cigarette Marketing in Canada 2, March 1999. Retrieved 2005-02-19.

[edit] External link

• Rothmans Inc.