Robert Hoffman

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See Robert Hoffman, the actor

Robert K. Hoffman (died August 19, 2006) was an American businessperson and philanthropist, most notable for co-founding the influential humor magazine National Lampoon, later the cornerstone of a film and publishing franchise.

Born in Dallas, Texas, Hoffman graduated from the St. Mark's School of Texas in 1965. While a senior at Harvard, he was one of the three editors of The Harvard Lampoon who went on to to co-found the National Lampoon in 1970. He served as its first managing editor before attending the Harvard Business School as a Baker Scholar.

After graduation from business school, Hoffman joined his father, Edmund, in the company that became the Coca Cola Bottling Group (Southwest) Inc. The two helped build it into the country's fifth-largest Coca-Cola bottler before selling it in 1998. In his spare time, Hoffman amassed a world-renowned art collection that he and his wife, Marguerite, a former gallery director, donated in nearly its entirely to the Dallas Museum of Art in 2005. The 224 pieces were valued at a minimum of $150 million.

The couple raised three daughters: Hannah, Augusta, and Kate. Hoffman died of leukemia in Dallas at age 59.

[edit] References

• The New York Times (Aug. 22, 2006): Obituary