Robert E. Petersen

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Robert Einar "Pete" Petersen (September 10, 1926March 23, 2007) was an American publisher and founder of the Petersen Automotive Museum in 1994. [1]

Petersen was born in East Los Angeles and served in the Army Air Corps in World War II. Starting with Hot Rod Magazine in 1948, he built his publishing empire on automotive-themed publication, including Motor Trend.[2] He also published Guns & Ammo, Sport, Motorcyclist, Car Craft, Hunting, Mountain Biker, Photographic, Teen, Tiger Beat, and Sassy Magazine.

He married Margie McNally in 1963 and had two sons who died in a 1975 plane crash.

In 1996 Petersen sold the company for $450 million to publishing executives D. Claeys Bahrenburg and Neal C. Vitale. In 2001 it was sold to Primedia.

Petersen died at St. John's Health Center in Santa Monica, California of complications from neuroendocrine cancer.[3]

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