Richard Sands

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First program director at Live 105 (KITS-FM) in San Francisco. Began at the station as evening disc jockey when it was a Hot Hits formatted Top 40 station in 1983, eventually rising to the PD position in 1984. Left station in 1998, after it was merged with CBS co-owned KOME. Won Billboard Magazine's Major Market Program Director of the Year award, among numerous other honors. Born Richard Briskin, he is the son of best-selling author Jacqueline Briskin and former literary agent Bert Briskin. Currently publishes The Sands Report, a weekly Alternative radio and record company industry newsletter which began in April 2002, after serving three years as Alternative editor at Gavin Magazine.