Rich Products

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Rich Products Corporation (also known as Rich's) is a privately held international food products corporation headquartered in Buffalo, New York. Rich’s was founded in 1945 by Robert E. Rich, Sr. Rich's initial product was a non-dairy whipped topping based on soybean oil. (Rich's Whip Topping was introduced 22 years before Cool Whip). From this base the company's product line expanded into many other 'non-dairy' products including non-dairy creamer, cake icing, and non-dairy cooking cream. They now also have product lines in the bakery and frozen seafood areas.

[edit] Sports

In 1972, Rich Products signed a 25-year deal which gave it naming rights to the Buffalo Bills brand new stadium. From 1973 to 1998 this stadium was known as Rich Stadium. This is one of the earliest examples of the sale of naming rights in North American sports. However, after the original deal expired in 1998 (Rich chose not to renew at a much higher rate), the stadium was renamed in honor of Bills founder and owner Ralph C. Wilson.

Rich's also owns three minor league baseball teams, most notably the Buffalo Bisons, Triple-A International League affiliate of the Cleveland Indians.